I founded North American Research Group because I recognized a fundamental flaw in the way political research was being conducted. For too long, campaigns, organizations, and leaders have relied on outdated polling methods that deliver numbers without context, leaving them with more questions than answers. My career began in research as a teenager, knocking on doors and collecting opinions one by one. Over time, I realized that despite advances in technology and data science, much of the political world was still relying on those same antiquated approaches. I created NARG to change that.

North American Research Group is built on the belief that research should do more than measure sentiment—it should illuminate the path forward. We are a modern, agile firm that blends the sophistication of Fortune 500 and private equity research methodologies with the urgency and precision required in politics. Our team is not bound to one-size-fits-all solutions; instead, we adapt every project to the mission, leveraging a network of best-in-class vendors, consultants, and tools. This independence allows us to deliver honest, actionable insights that serve our clients—not external interests.

At our core, NARG is about partnership. We work alongside campaigns, organizations, partner firms and leaders as trusted advisors, transforming complex data into clear strategy. Our mission is to cut through uncertainty, remove guesswork, and provide the frameworks that turn ambition into action. We are researchers, strategists, and problem-solvers, but above all, we are committed to empowering our clients to make meaningful, measurable change.